The XUV category focuses on combining style, comfort, efficiency, and everyday usability. Unlike conventional SUVs that prioritize size and ruggedness, or sedans that emphasize ride comfort utility or practicality alone, the XUV strikes a balance between the two. With the Fronx, Suzuki becomes the first automaker in Pakistan to define and lead this new category, reinforcing its reputation as a forward-looking brand.

Visually, the Fronx delivers a strong and contemporary design identity. The exterior features signature LED DRLs, auto-adjusting headlamps, a bold front fascia, and a coupe-inspired silhouette, giving the vehicle a sporty yet sophisticated appearance. Its elevated stance enhances road presence while maintaining modern practicality.

Inside the cabin, the Fronx offers a premium, driver-focused layout designed for both comfort and convenience. A 9-inch infotainment system with Android Auto and Apple CarPlay ensures seamless connectivity, while the spacious interior layout supports daily commuting as well as longer journeys. Each design element reflects Suzuki’s commitment to blending aesthetics with functional innovation.

Powering the Fronx is Suzuki’s globally proven 1.5L K-Series engine, known for its smooth performance, reliability, and efficiency. The integration of hybrid technology further enhances fuel efficiency, a critical factor for Pakistani consumers navigating rising fuel costs.

Safety and technology are key strengths of the Fronx. The vehicle comes equipped with 6 airbags, ABS, and ESP, along with an advanced hybrid system that supports stable and efficient urban driving. These features position the Fronx among the most comprehensively equipped vehicles in its segment.

The Suzuki Fronx is a globally validated product, with successful launches and strong consumer acceptance across India, Japan, Asean, Latin America, Africa, and other international markets. Its international success is driven by proven engineering, strong reliability credentials, and a balanced value proposition.

Suzuki Pakistan will introduce the Fronx as a CKD unit, underlining its commitment to localization and long-term market sustainability. CKD production ensures better quality control, competitive pricing, availability of spare parts, and long-term ownership peace of mind.

When compared to imported JDM vehicles such as Aqua, Raize, and Rocky, as well as traditional sedans, the Fronx offers a clear ownership advantage. Backed by Suzuki’s unmatched brand trust, an extensive nationwide dealership and after-sales network, and localized manufacturing, the Fronx stands out in a market where reliability and resale value matter most.

The well-attended event took place at The Palace, Etihad Town Phase – I, and was hosted by GM Marketing Etihad Town, Mehroz Tariq. Sales partners, investors, end customers, and stakeholders participated in large numbers, reflecting strong market confidence in the project.

Etihad Town Phase – I stands as a fully developed and delivered community, home to over 25+ national and international brands including McDonald’s, Al-Fatah, Gloria Jean’s, and all the leading banks, providing residents with convenient access to quality retail and dining experiences within the society.

Strategically located, the project is approximately one-minute drive from the Motorway and is connected with Ring Road, Canal Road, Thokar Niaz Baig, and other major arteries of Lahore, ensuring seamless accessibility across the city.

This central connectivity places Phase – I at the heart of the city’s expanding urban landscape.

The newly launched block offers 5 and 10 Marla residential plots on a two-year easy instalment plan, and the price includes both development and possession charges with no hidden extra charges, making it a highly viable and affordable opportunity for buyers.

Highlighting the achievement, the management credited the strategic vision of Chairman Chaudhary Munir and Executive Directors Ch Raheel Munir, Ch Faisal Munir, and Ch Sohail Munir for consistently driving quality development and timely delivery.

Speaking on the occasion, CEO Sheikh Shujaullah Khan said, “Phase – I reflects our commitment to quality, transparency, and delivery before time. The Overseas Block provides a valuable opportunity to invest in a fully developed society located on a prime main road.”

The launch ceremony concluded on a celebratory note, reinforcing Etihad Town’s standing as one of Pakistan’s most trusted real estate brands.

Under the agreement, customers can avail bank financing by paying approximately 20–25% as a down payment, while the remaining amount will be financed by UBL through a leasing structure with manageable monthly instalments.

The initiative is being termed a breakthrough for Pakistan’s middle class, enabling aspiring homeowners to purchase property through formal banking channels instead of paying the full amount upfront. The model also provides apartment buyers an opportunity to generate rental income and utilize it toward servicing their bank instalments.

The mortgage financing facility will be available for buyers of both ParkView City Islamabad and ParkView City Lahore, expanding accessibility for homebuyers across major cities.

Speaking at the ceremony, Vice Chairman ParkView City Abdur Rehman Khan said: “This partnership marks a transformative step for our clients. Through structured mortgage solutions, we are making homeownership more accessible and practical for families across Pakistan.”

Country Head ParkView City, Naeem Warraich, also highlighted the broader impact of the collaboration that, “This initiative is a game-changer for the real estate sector. It strengthens buyer’s confidence and opens doors for middle-income families who previously found property ownership financially challenging.”

Senior officials from UBL attended the signing ceremony and reaffirmed the bank’s commitment to providing transparent and reliable mortgage solutions.

Industry observers view the collaboration as a positive move toward organized, bank-supported real estate transactions in Pakistan.

Strategically located on Main Canal Bank Road, Lahore, 20 Canal Residence is a 4.5 Kanal, Ground plus 11 (G+11) premium residential project designed to introduce an elevated lifestyle concept to Lahore’s urban community.

The project stands out as a high-end residential development featuring luxury apartments with private swimming pools, a rare and exclusive offering in Lahore’s apartment segment. The concept reflects Alif Holdings’ commitment to blending modern architecture with premium lifestyle amenities.

Marking its 20th development milestone, Alif Holdings continues its trajectory of delivering strategically located and thoughtfully designed real estate projects. With 20 Canal Residence, the developer aims to cater to discerning buyers seeking exclusivity, privacy, and premium urban living.

Located on the highly sought-after Main Canal Bank Road, the project ensures direct connectivity to major city arteries while offering easy access to DHA, Gulberg, Model Town, and Ring Road. This prime positioning enhances both lifestyle convenience and long-term rental and capital appreciation potential, placing residents at the center of Lahore’s most desirable residential and commercial corridors.

One of the defining features of 20 Canal Residence is its private pool concept apartments, offering residents a level of privacy and luxury typically associated with standalone villas, now introduced within a vertical residential format. This unique offering positions the project among Lahore’s most premium residential developments.

Alif Holdings has officially launched the Expression of Interest (EOI) phase, providing early investors and buyers the opportunity to secure priority allocation. The EOI amount has been set at PKR 500,000 for one-bedroom apartments and PKR 800,000 for two-bedroom apartments. The limited EOI allocation is expected to attract strong interest from investors and end-users alike, given the project’s location and exclusive features.

With 20 Canal Residence, Alif Holdings aims to introduce a refined living experience that combines architectural elegance, privacy, and investment potential. The project reflects the company’s broader vision of developing high-value real estate assets that align with modern lifestyle expectations and long-term market demand.

Further project details, including pricing plans and amenities, will be announced in the coming weeks.

For booking and EOI inquiries, interested buyers are encouraged to contact Alif Holdings’ official sales team.

The four highlights include cumulative transaction lucky draw, charity donation, limited-time mystery boxes, and social interaction.

The campaign runs from February 18 to March 20, 2026, covers Ramadan month and the entire Eid festival.
Goldbox is Pakistan’s only e-commerce platform focusing on Interest-based E-commerce, Mystery Box Model and Platform Consignment. Unlike traditional price- and search-driven e-commerce, Goldbox targets young local users through entertaining, interactive, and randomized shopping experiences, establishing a distinct market position.
The platform covers a wide range of categories including electronics, fashion, and lifestyle products, satisfying users’demand for novelty and personalized items. With deep insights into local consumer behavior, flexible product structure, and agile operation strategies, Goldbox has rapidly built strong user loyalty and market recognition, becoming a pioneer in Pakistan’s e-commerce sector.

To appreciate users’ long-term support, customers whose cumulative spending exceeds Rs. 3,600,000 during the campaign will automatically qualify for lucky draw. Prizes include three motorcycles, five smartphones, and 30 gold cards, covering transportation, electronics, and value-preserving gifts to meet diverse user needs. The platform aims to bring extra joy and surprises to users this Eid with generous rewards.

Another highlight of the campaign is its public welfare element. Goldbox announces that a portion of the platform’s total transaction volume during the campaign will be donated to charity.
Every purchase made by users will contribute to social goodwill, delivered to those in need on behalf of the community.

In his comments, Hasnain Khan, a representative of Goldbox has said, “Eid is not only a time for celebration but also a time for sharing and giving. We hope to infuse warmth into every transaction through this initiative.”
In addition to the lucky draw and donation program, the platform will launch Ramadan Exclusive Mystery Boxes for three consecutive days from March 18 to 20, 2026, delivering a unique and exciting shopping experience for the holy month.

Meanwhile, Goldbox encourages users to share their Ramadan moments on social media. By following Goldbox’s official accounts and joining the sharing campaign, participants will have the chance to win festive gifts. The platform aims to strengthen connections with users and spread festive warmth across the community.

As a platform deeply rooted in Pakistan, Goldbox continues to expand its market presence and optimize services while prioritizing emotional bonds with users. This Eid campaign serves both as a gesture of gratitude to loyal users and another step in fulfilling corporate social responsibility.

From lucky draws and charity donations to mystery boxes and social engagement, Goldbox strives to create a holistic festive ecosystem that combines shopping incentives with emotional resonance. Every click and transaction becomes more than a functional action—it becomes part of a memorable Eid experience.

The campaign is now live. Users can download and register the Goldbox app via Google Play and the App Store to learn full details.

The initiative reflects Yango Group’s broader commitment to acting as a partner in economic empowerment across its markets. The project aims to remove barriers to earning generation and enable greater financial independence for persons with disabilities.

As part of the first phase of the programme, Yango Pakistan has distributed five retro-fitted rickshaws to persons of disabilities shortlisted by NowPDP, with plans to scale the initiative and expand the fleet in future stages.

The launch ceremony took place at the NowPDP Centre of Excellence for Disability Inclusion Karachi and was inaugurated by the Provincial Minister of Sindh for Labour and Information and Human Resources, Mr. Saeed Ghani. The event was attended by senior government officials, notable personalities from the multiple international embassies as well as management teams of Yango Pakistan and NowPDP.

Speaking at the launch event, Miral Sharif, the Country Head at Yango Pakistan stated, “Disability should never become an obstacle between will and opportunity. A person with a disability is no less capable than any other individual. We are proud to pioneer a program that promotes sustainable earning opportunities for persons with disabilities within the ride-hailing industry in Pakistan. This is only the beginning of our journey in advancing digital inclusion, and we remain committed to expanding such partnerships to create meaningful and lasting empowerment.”

Amin Hashwani, President of NOWPDP, emphasizing the systemic importance of collaboration stated: “Pakistan’s inclusion journey requires strong public-private partnerships. Initiatives like Baikhtiyar Pakistan demonstrate how industry innovation and social development can move together toward a Bashamool Pakistan. However, sustainable change also requires forward-looking legislation that actively accommodates and enables the participation of persons with disabilities in the workforce, this is the need of the time.”

Through initiatives such as “Baikhtiyar Pakistan”, Yango continues to align innovation with impact — strengthening its role as a technology partner committed to enabling economic opportunity and inclusive growth across the communities it serves.

The well-attended event was hosted by renowned media personality Vasay Chaudhary and drew investors, members, real estate stakeholders, and media representatives.

Launched in 2024, this project is the fifth project the company is delivering before time out of the nine projects they initiated since 2017, further reinforcing Etihad Town’s strong track record of timely execution and market credibility.

During the event, customers were invited on stage to receive their possession documents in a transparent and celebratory setting, while attendees were also presented with a detailed overview of the completed development works, including the society’s grand entrance gate, fully developed road network, and ready infrastructure.

The management emphasized that this achievement is a testament to the strategic vision of Chairman Chaudhary Munir, Executive Directors Ch Raheel Munir, Ch Faisal Munir, and Ch Sohail Munir, and the dedicated leadership team.

Their collective foresight and commitment to excellence have been the driving forces behind the group’s ability to consistently surpass market expectations and deliver high-quality residential solutions.

Speaking on the occasion, COO Etihad Town Sheikh Shujaullah Khan said, “Early possession is a responsibility we take seriously. Premier Enclave, located on main Raiwind Road, reflects our commitment to quality development, timely execution, and long-term value for our customers.
Etihad Town will continue to raise benchmarks in Pakistan’s real estate sector.”

The possession ceremony concluded on a celebratory note, reaffirming Etihad Town’s position as Pakistan’s most trustworthy real estate brand and marking another significant milestone in Lahore’s urban development along Main Raiwind Road.

“By Your Side” expresses Suzuki’s fundamental belief that mobility is ultimately about people—their daily lives, their aspirations, and the support they need along the way. It reaffirms Suzuki’s commitment to understanding evolving customer needs and providing mobility solutions that make everyday journeys simpler, more reliable, and more meaningful.

Since beginning operations in Pakistan in 1983, Pak Suzuki has grown together with millions of Pakistani families. By making car ownership more accessible, delivering dependable products and services, and placing customers at the center of every decision, the company has earned long-standing trust built through shared experiences.

Under the “Suzuki By Your Side” philosophy, this customer-first approach is expressed even more clearly. It represents Suzuki’s promise to stay close to customers throughout their life journey—anticipating their needs, supporting their progress, and delivering the confidence and peace of mind that define Suzuki’s brand around the world.

More than a slogan, “Suzuki By Your Side” is a unifying corporate message that reflects Suzuki’s enduring values: reliability, care, responsibility, and respect for the environment and society. It underscores the brand’s commitment to helping people move freely and confidently, wherever life takes them.

Wherever customers are in their journey, Suzuki remains where it has always been—by their side.

The event was attended by Director Etihad Town Mr. Raheel Munir, alongside Chief Operating Officer Etihad Town Sheikh ShujaUllah Khan, Project Sponsor Malik Mudassar Khokhar, and members of Etihad Town’s senior management.

The launch ceremony was hosted by prominent media personalities Waseem Badami and Vasay Chaudhary, while senior journalist Mansoor Ali Khan was also present at the occasion. Investors, business leaders, and real estate stakeholders attended the event in large numbers.

Phase-III Commercial has been introduced as an extension of Phase-II Pine Avenue Commercial, which sold out within two weeks last year, reflecting strong market demand for premium commercial developments.

The new inventory features major commercial corridors on 150-foot-wide Pine Avenue Commercial Road and 300-foot-wide Jhelum Commercial Road, positioning the project among the city’s most prominent commercial destinations.

The 150-foot-wide Pine Avenue Road originates from Chatri Chowk, passes through Lake City and Jia Bagga, runs through Etihad Town Phase-II and Phase-III, and connects directly to Ferozepur Road, significantly enhancing accessibility and long-term commercial value.

Speaking at the launch, Sheikh ShujaUllah Khan, Chief Operating Officer of Etihad Town, said the project reflects the company’s vision of developing future-ready commercial hubs. He added that following the strong response to Pine Avenue Commercial, the expansion into Phase III offers investors wider roads, improved connectivity, and structured commercial plots with flexible payment options, while maintaining the company’s focus on timely delivery and transparency.

A key highlight of Phase-III Commercial is the introduction of structured road commercial investment with a 3-year payment plan, being offered for the first time in Pakistan. Unlike conventional structured road developments that require large plot sizes and heavy upfront payments, Etihad Town has introduced smaller, more accessible commercial inventory, providing investors greater financial flexibility.

Based on the rapid sell-out of Phase-II, Phase-III Commercial has been positioned as a limited-time opportunity, with expectations of strong demand. Established in 2017, Etihad Town has launched nine projects, with four already delivered and a fifth scheduled to be delivered on January 31st, earning a reputation as one of Pakistan’s most trusted real estate developers through its commitment to “Delivery Before Time.”

Located on the 150-ft Pine Avenue Commercial Road and 300-ft Jhelum Commercial Road, the plots offer high visibility and direct connectivity to Ferozepur Road.

Etihad Town Phase-III Commercial features Pakistan’s first structured road commercial investment with a 3-year payment plan, presenting a limited-time opportunity for investors.

Commenting on the development, Rizwan Ranjha, CEO Property Miles, said, “As the official deal holders of Phase-III Commercial, these strategically located plots reflect our confidence in Etihad Town’s long-term commercial potential.”