Ed Sheeran is all set to be the next face of mega-popular video-sharing app TikTok after signing a big deal with TikTok execs, reported The Sun.
The Sun quoted a social media source confirming that Sheeran was filming in London for TikTok after signing the deal. “It is a huge coup to get someone as big as Ed on board and everyone is really excited about the end result,” the source said.
“TikTok is a huge platform for artists now and Ed can see that. It was something he wanted to get involved in and the project he has done with them is really exciting.”
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The news comes just a day after Sheeran’s TikTok video with Friends star Courtney Cox went viral – the two recreated Cox’s character Monica Geller’s dance routine with her on-screen brother Ross Geller, played by David Schwimmer.
The fan-favorite routine was featured in the season 6 episode The One with the Routine.
“Had a reunion of our own this weekend #obviouslybetterthanross,” Sheeran wrote, sharing the TikTok video on his Instagram.